As the Interaction Designer, I was pivotal in developing the brand identity and digital front door for the Health Equity Community Collaborative. This role involved creating a resourceful website and establishing a solid online presence.
As the Interaction Designer, I was pivotal in developing the brand identity and digital front door for the Health Equity Community Collaborative. This role involved creating a resourceful website and establishing a solid online presence.
I concentrated on crafting an intuitive and impactful website using Webflow, ensuring effective communication of the brand's values and mission through digital interactions. I collaborated closely with the brand designer, engaging in jam sessions where we both worked on the brand and visual expressions of the brand in digital elements as we progressed. Additionally, I created boards for participants to use during our observational interviews and prototype testing sessions.
The brand's core values were transformed into a visually appealing and user-friendly website, using color schemes, typography, and imagery aligned with the brand's ethos.
The website includes:
This project underscored the significance of aligning interaction design with brand identity to create meaningful digital experiences.
